The next wave of Dare Iced Coffee ads from AJF Partnership, Melbourne show Dare's role in situations where characters aren't thinking straight. Says Josh Stephens, partner and executive creative director at AJF Partnership: "This is about those moments when a single brain lapse can have devastating effects. The commercial was created by the advertising agency AJF Partnership. But don't just take our word for it! Our challenge was to find continuing long-term growth in a market crowded with fiercely competitive brands. Head still in bed? Creative Library Find Ads … Could the product and branding be shown more? A great bouncy soundtrack, witty script and crisp visuals give the clip life and vibrancy. Ad format analytics and optimization suggestions: The Facebook algorithm indicates that Facebook will show more video ads to users. Iced coffee is a type of coffee beverage served chilled, brewed variously with the fundamental division being cold brew – brewing the coffee cold, yielding a different flavor, and not requiring cooling – or brewing normally (hot) and then cooling, generally by simply pouring over ice or into ice cold milk. Dare Iced Coffee has booked an entire ad break for a long-form commercial to premiere tomorrow night on the Nine Network. The "Fortnite Lockdown-Showdown featuring the St Kilda Saints, brought to you by Dare Iced Coffee", was live streamed yesterday at 6pm on Twitch. As part of the assessment all audio had to be recorded separate from the video and the line “I’m going to the shops, do you want anything?” had to be in it. The commercial is highly memorable thanks to its sharp comedic content. Register for FREE to view new ads. This is a mock ad for Dare Iced Coffee which was created as an assessment at University of Canberra. Head still in bed? This appalling ad is aimed at the lowest common denominator. However, it is also important to remember that Dare Iced Coffee contains 46.50 grams of sugar. Learn how your comment data is processed. Head still in bed? Brain delayed? A solidly constructed piece that is sure to earn its place in the minds of many millennial men that witness it. It’s a really fun idea that has been created with snappy editing and a fine casting to give it the crisp presentation the brand deserves. As part of the assessment all audio had to be recorded separate from the video and the line “I’m going to the shops, do you want anything?” had to be in it. This site uses Akismet to reduce spam. A Dare Fix’ll Fix it. It wanted to increase sales volumes by 150%, become the number one iced coffee brand in the market, and leap out of its category to steal share from other non-alcoholic drinks, namely Coca-Cola and Red Bull. Dare Double Espresso was awarded AUSTRALIAN GRAND DAIRY CHAMPION in 2009 and 2010. Leading the dedicated coffee brands is Dare, with its drinkers growing from 0.7% of the population in 2009 to 1.8% in 2014. ", https://www.youtube.com/watch?v=ewcgH7v7IOY, DARE iced coffee: Place all over the head, DARE iced coffee: Dare Iced Coffee - Bike, DARE iced coffee: Dare Iced Coffe -Cheese, DARE iced coffee: Place All Over The Head - Basketballs, DARE iced coffee: Place All Over The Head - Cuffs, Visit Campaign Brief for Australian creative. In comparison, this means the caffeine levels of Dare Iced Coffee are VERY HIGH. At about the 2L mark, the alarming rumblings of gut-ill-health will sound an alarm and the worker will spray a portable toilet with the unstoppable fury of a CFMEU rep storming onto a site. Required fields are marked *. was in … Says Josh Stephens, partner and executive creative director at AJF Partnership: "This is about those moments when a single brain lapse can have devastating effects. Television Cheese for Dare Iced Coffee by AJF Partnership - A Dare Fix'll Fix It. Known for when your place is all over the head, Dare now evolves into a new space owning mental clarity by encouraging Iced Coffee loving Australians to drink it through. Dare is a great tasting coffee, with a real caffeine kick to keep you going! Challenge. Made with a unique blend of Arabica and Robusta coffee and fresh milk, Dare Iced Coffee has a real coffee kick to keep you going. Dare Iced Coffee has created a new TV advertising campaign for their iced coffee beverage. Your email address will not be published. Dare Iced Coffee Double Espresso really is a true Champion . BAC K G R O U N D DARE Iced has proposed a challenge: create a new campaign to support the transition of Dare Iced bottles moving from HDPE to PET bottles in 2020. Brain delayed? Sometimes short and snappy really is the best way to go. Making fun of a persons name is not funny, it is demeaning, highly disrespectful and leads to damaging bullying of the victim. In partnership with Lion, AJF GrowthOps developed a strategy to reposition Dare Iced Coffee as the solution for every occasion when you’re not thinking straight. It will make most laugh out loud and at least bring a smile or short giggle to almost all young millennial viewers. The humor is spot on. A Dare Fix’ll Fix it. It’s the type of commercial that can be broadcast to any country that speak english and receive an equally positive response from all of them. The next wave of Dare Iced Coffee ads from AJF Partnership, Melbourne show Dare's role in situations where characters aren't thinking straight. Created (2018) It’s not cheesy, it’s not sexy, it’s pure comedy with the aim of being incredibly catchy. The commercial was created by the advertising agency AJF Partnership. This is a mock ad for Dare Iced Coffee which was created as an assessment at University of Canberra. This is a reflection of Dare’s commitment to becoming sustainable. And now, the boys are speaking up about the importance of checking in on your friends, thanks to Dare Iced Coffee ® and R U OK Day.. Walked into a stationary object and said 'sorry'?A Dare Fix'll Fix It!Dare Iced Coffee Espresso is a unique blend of Arabica and Robusta coffee and fresh milk that delivers a smooth coffee flavour with a real coffee kick. It features comedian and radio host Ryan Shelton, who was also involved in the script-writing process. The film was directed by Nick Kelly and produced by the company The Sweetshop. But don't just take our word for it! The commercial is designed to be seen over and over, so the quality of the content for multiple viewing takes priority before overly pronouncing the brand. The boys’ bid to save a bit of petrol money led to a 1-hour commute to RSEA Park each way, which Hind credits with breaking down barriers. Your email address will not be published. Dare Iced Coffee hosted a live stream on Twitch featuring St Kilda Saints players Jack Bytel and Max King, and gaming influencer LoserFruit. DARE iced coffee: DARE Iced Coffee - Calamari ... Ads on Bestads are free to view for the first week they appear. Dare Double Espresso was awarded AUSTRALIAN GRAND DAIRY CHAMPION in 2009 and 2010. How Much Caffeine in Dare Iced Coffee. Embed Video Save for $5; Download FREE with PRO membership; Tweet. Here we analyze this commercial covering essential performance areas and give it scores out of 10 for memorability, effectiveness, style, humor and overall execution. A Dare Fix’ll Fix it. Dare is a great tasting coffee, with a real caffeine kick to keep you going! So, to get more ad reach, consider video ads. Food and beverage manufacturer Lion has launched a new product in its DARE range, DARE Cold Pressed Coffee. We think because of its effective humor and sharpness the brand will certainly stick in the minds of those that frequent such drink on a regular basis and make those that have never tried it curious to seek it out. 186 talking about this. Says Josh Stephens, partner and executive creative director at AJF Partnership: "This is about those moments when a single brain lapse can have devastating effects. Dare is Australia’s top-selling iced coffee, and has now overtaken impulse Coca-Cola to be the number one impulse brand* in the petrol and convenience channel. Created (2018) Brain delayed? You may wonder what the physical effects of surviving off a steady diet of Dare Iced Coffee and servo bain-marie food are. 721 talking about this. In Case No 0149-20 dated 13 May 2020 the Advertising Standards Panel had to consider whether outdoor advertising in metropolitan streets in capital cities displaying an ad for "no sugar added" Dare Iced Coffee which contained the wording "Sweet F.A." Known for when your place is all over the head, Dare now evolves into a new space owning mental clarity by encouraging Iced Coffee loving Australians to drink it through. Head still in bed? “Drink it through” is a clever play on words and the content of the ad itself is an equally clever play on the notion of thinking things through. To do that, it launched a campaign to position Dare as the drink people should turn to when they haven’t got their head straight. Dare Iced Coffee has created a new TV advertising campaign for their iced coffee beverage. Dare Iced Coffee Espresso is made with real Robusta & Arabica coffee and fresh milk. Yes we feel it certainly could. A big coffee kick without the big café queue! Christmas Adverts 2020: The 10 Best XMAS ads, The 10 popular funny ads of 2019 (so far), The 10 popular Christmas Ads of 2019 (so far), Just Eat: Doggy Dogg Christmas ft Snoop Dogg, Old Spice Christmas Ad 2020 featuring Isaiah Mustafa, Chick-fil-A Christmas Ad – A Holiday Short Film, GEICO: These Renters Have A Clogging Problem, McDonald’s Christmas ad 2020 Reindeer Ready. Dare Iced Coffee Made with a unique blend of Arabica and Robusta coffee, it's no wonder Dare is the best tasting Iced Coffee in Australia. 253 talking about this. If you have an enquiry, need customer support or just want to give us feedback, find out how to contact Dare Iced Coffee here. Consumption of its nearest rival, South Australian brand Farmer’s Union, rose only slightly from 1.2% to 1.3% over this period. Brain delayed? The ad is memorable for its quality and so the brand is sure to benefit from that positive impact. Here we analyze this commercial covering essential performance areas and give it scores out of 10 for memorability, effectiveness, style, humor and overall execution. This advert certainly delivers on those core principles. It’s only long enough to feature one all or nothing gag which totally works. Edition United States ... News Agencies Production Cos Pitch Consultants Ads Awards Talent Academic. Head still in bed? We think this nail on the head and has a great chance of generating great interest from a maturing male millennial market. The Company said DARE Cold Pressed Coffee will bring the cold press coffee process "from boutique cafes to the mainstream". The ad is a spoof of television programs where the ordinary dilemmas of people are 'fixed' by a team of experts. IMDb, the world's most popular and authoritative source for movie, TV and celebrity content. Will it sell Dare iced coffee? With a smooth coffee taste and lasting caffeine kick, it's no surprise that Dare is Australia's #1 Iced Coffee. A Dare Fix’ll Fix it. Drinks ads are commonly very gender specific and follow the same style of short and snappy comedy based concepts. The caffeine content in Dare Iced Coffee is 160.00 mg per 500.00 ml bottle. Dare is the number #1 iced coffee brand in Australia. Edition United States ... News Agencies Production Cos Pitch Consultants Ads Awards Talent Academic. 335 talking about this. Dare Iced Coffee Made with a unique blend of Arabica and Robusta coffee, it's no wonder Dare is the best tasting Iced Coffee in Australia. Their unique pathways to the Saints paved the way for one of the club’s strongest friendships. It included a live Q&A via the Twitch stream on social channels, along with merchandise giveaways. Creative Library Find Ads … We're encouraging everyone to just take a moment, grab a Dare and think their decisions through, and there's no bigger decision than naming another human being. Brain delayed? Television Bike for Dare Iced Coffee by AJF Partnership - A Dare Fix'll Fix It. The idea here is to make the target audience remember the brand for being fun, attractive and cool. A Dare Fix’ll Fix it. We love the way the baby responds to the initial name, which sets the tone for the rest of the content. … No doubt we all think better once we've had our coffee fix. In 2019/2020 Dare will change the packaging of their iced coffee and will look to certify their coffee has fairtrade. This is an appalling ad!!! 436 talking about this. Take a good look at the clip and return to have a read through what we make of it right here! It’s not complex and it really does help to deliver the message of “staying alert, being street smart, being right and making the right moves”. Dare Iced Coffee has booked an entire ad break for a long-form commercial to premiere tomorrow night on the Nine Network. Try it out today! In the latest brand work from AJF Partnership, a Dare fix saves the day for a new Dad, playing an instrumental part in fixing what could have gone wrong on so many levels for his new bundle of joy. Known for when your place is all over the head, Dare now evolves into a new space owning mental clarity by encouraging Iced Coffee loving Australians to drink it through. The ad formats used by “Dare Iced Coffee ®” top 3 ads are: Image,Video, and Video. No doubt we all think better once we've had our coffee fix. We thought society had moved on from endorsing such behaviour!!! Well, nothing good. The blend of cold pressed coffee with premium Arabica coffee will launch into convenience and grocery in September 2013. It’s great to look at, the message is very easy to take in and comedic lines shine through seamlessly. 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