Marketing strategy is the marketing plan by which a business expects to achieve its marketing goals (Armstrong and Kottler, 2005). The SWOT analysis of Ikea highlights the strengths of the brand for a positive flow, its weakness where it should work on. Although designed before any planning, SWOT analysis can be used to verify that the strategy put in place constitutes a satisfactory response to the situation described by analysis. IKEA based its marketing strategy from the production concept. Sarkis Ardjian. IKEA’s strengths include: 1. a strong global brand which attracts key consumer groups. It promises the same quality and range worldwide 2. its vision – ‘to create a better everyday life for many people’ 3. a strong concept – based on offering a wide range of well designed, functiona… IKEA is committed to long lasting relationships with its suppliers. According to Ikea Facts and Figures, They are strengthening their position in the existing markets UK, North America, Middle East and Asia. Entry strategy analysis The biggest difficulty for IKEA when entering China was the legal systems and trade barriers. In China, however, it faced peculiar problems. This PESTLE analysis of IKEA uncovers recent controversies, growth, and challenges. IKEA's strategy is to give customers a choice of shopping experiences. Executive Summary: IKEA is known globally for its low prices and innovatively designed furniture. The company has been able to secure its leadership position through its pricing strategy. The document describes the strategic environment of IKEA. It aims to help the company generate strategy options and assess future courses of actions. If you continue browsing the site, you agree to the use of cookies on this website. Political factors: Branching into Asian markets Since IKEA stores are open in more than 41 countries, the company must abide by the regulations of each. 3.3.1 Strengths The success of IKEA is based on its ability to magnify the strength which benefits both customers and the … Introduction: In this case, I've studied the internationally known home furnishing retailer, which is (IKEA) the largest furniture retailer in the world. I would like to use SWOT analysis tool to diagnose the strategy capability of IKEA. Initially Ikea’s presence in the Chinese market was purely procurement, with most of its purchases of materials from other store deriving from China. It is extremely important to have a strategy in order to figure out a direction towards which any company is able to focus all its resources efficiently and achieve desired outcomes. This concept holds that customers are attracted to products, which are available and cheap. SWOT analysis of IKEA: Threats In this article, I explain the strengths, weaknesses, opportunities, and threats — also known as a SWOT analysis — behind the furniture retailer, IKEA. SWOT analysis is a vital strategic planning tool that can be used by IKEA managers to do a situational analysis of the company . Cost Consciousness: In relation to the implementation of daily core values at IKEA, cost consciousness is indeed a central value and a significant component of IKEA’s business strategy. This helps pinpoint the difference across countries that might put IKEA at a relative disadvantage as compared to its local competitors. Ikea is known for its ready to assemble furniture across the world. IKEA opened its first United States store in 1985 in Philadelphia. They would opt for such products as they tend to change their furnishing periodically. In assessing Ikea, we will examine the brand, its competitors, the brands effectiveness, brand strategy and customer views. So while the company expands e-commerce, it also plans to continue to … IKEA sources its materials close to suppliers to reduce transporting costs. An analysis of the external environment that IKEA is done along with the Identification the core resources and competences of the corporation .The key strategic choices of the organization are discussed in detail. Follow ... IKEA Ad Strategy. In this way, the company can order large volumes and benefit from lower prices and greater quality while suppliers are assured of guaranteed orders. Strengths could include a company’s specialist marketing expertise or its location. Finally recommendations are done which the IKEA can pursue for the next five years and justify your selection (IKEA, 2004). 2. Cost-conscious Consumers: Consumers are now becoming very cost conscious. IKEA is well-known around the world for being that Swedish company offering inexpensive products for … IKEA’s goals of the business strategy include the combination of economy, society, and an environment. The financial resources of IKEA are organised to capture value as identified by the VRIO Analysis of IKEA. IKEA Group Report contains a full version of IKEA SWOT Analysis. However, it is also why customers love IKEA around the world. Ikea has approximately 200000 employees across the world. IKEA GROUP Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on IKEA. This might help in the growth strategy for Ikea. IKEA uses efficient marketing strategies to attract customers. Analysis and Strategy recommendation plan for the IKEA brand: A strategy is said to be a plan that is made for the long term success of a product or brand. The SWOT analysis of Ikea differentiates all the main strengths, weaknesses, opportunities, and threats of the company for them to achieve more. Analysis of IKEA's Internationalization Strategy IKEA is one of the most recognizable home furniture brands worldwide. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on IKEA. All of the strengths pointed out in the case are very beneficial however the strongest I feel are the low expense structure, do-it-yourself approach, and the included features. The purpose of the case study is to analyze the objectives and strategies used by IKEA, analyze the company financially, SWOT analyzing and discuss major issue that the company faced. IKEA SWOT Analysis IKEA Strengths Below are the Strengths in the SWOT Analysis of IKEA: 1. IKEA strategic case study and analysis By: Osama Albarrak osabbr@gmail.com Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It is a useful technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) IKEA is facing in its current business environment. Reasons for failure of IKEA in US market. Its concept focuses on combining high functionality with quality and design in its products, while keeping prices as low as possible, especially by keeping the assembly of the furniture directly at the customer. Opportunities in the SWOT Analysis of Ikea : Environmental Friendly: There is a certain growing demand for eco-friendly products in the consumers these days. IKEA Ad Analysis. It is present in almost 50 countries with more than 400 Ikea stories. SWOT Analysis: IKEA’s uses SWOT analysis to reach the objectives or goals of the company, SWOT analysis is their one of the strategic planning tool; the company is focused on improving its strengths, opportunities and trying to overcome its weaknesses and threats. It is a strategy planning tool used to analyse strengths, weaknesses, opportunities and threats of a business. Moreover, the report contains analyses of IKEA’s business strategy, leadership and organizational structure and ecosystem. About: IKEA is… Here, we can perform a SWOT analysis on IKEA to know about its strengths, weakness, opportunities and threats for writing IKEA marketing strategy case study. Thus, to pass the benefits to the customer and maintain low cost, IKEA is known to make efficient use … Ikea is world's leading furniture retailer. 1.Strengths These are some reasons which help IKEA maintain its position at the top of the furnishing retailers. Ikea’s customer strategy has led to a new and innovative, nested business model for the organisation. As a result, IKEA keeps innovating to ensure the provision of high-quality products for its customers at economical prices. CAGE Analysis In order to assess the complexity of a proposed entry into India, the CAGE framework is a good starting point. IKEA is an example of an organization that carries the trait of "delighting its customers" in its organizational mission, actions and strategies. IKEA strategy case study analysis There are few companies which manage to enter a foreign market, establish themselves and take over the market from the competitors. 3. IKEA is making plans to enter and expand larger markets like India, China and South America with its cost leadership strategy and has high hopes to yield benefits for the company. It also throws light on the threat that the business can encounter and the … IKEA SWOT Analysis The SWOT analysis identifies strategic areas develop. They are any aspect of the business that adds value to its product or service. After getting its start in 1943, Ingvar Kampard was determined to develop and deliver not only quality products to his customers but at low costs. IKEA’s Main Sources of Competitive Advantage : Lower Prices: Lower prices are the leading source of competitive advantage for IKEA. Provided the SWOT analysis provided in the case, IKEA certainly has some essential competitive benefits. IKEA’s success has accredited to luck, good showmanship and timing, obsession, strategic brutality, efficiency, good corporate, business and global strategy – and the capability to turn around barriers into competitive edge. Just like Walmart, IKEA’s pricing strategy also works great. 4. Read out this article, to get an understanding of where Ikea stands. 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