Get exclusive access to content from our 1768 First Edition with your subscription. Definition of SPIN in the Definitions.net dictionary. From that point of view (POV) spin can be defined like this. The art or science of establishing and promoting a favorable relationship with the public. Spin. • • • Greenberg argues that facts will outweigh spin. In defense of political spin. Definition of put a spin on in the Idioms Dictionary. The word politics comes from the Greek word "polis", meaning the state or community as a whole. 1 synonym for public relations: PR. 1 a : to draw out and twist into yarns or threads. In 1999, during the beginning of NATO's intervention in Kosovo, Shea's media strategy was non-existent before the arrival of Campbell and his team. pl.n. spin (PR, marketing): Spin, in the context of public relations ( PR ), marketing and journalism, is the selective assembly of fact and the shaping of nuance to support a particular view of a story. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. The modern definition of spin doctor came about in the 1980s with the need for media sound bites―a concise phrase … Famous and successful “spinsters” in the political arena have included Mike McCurry, who was press secretary to U.S. President Bill Clinton and has been called a “spinmeister extraordinaire” for his ability to maintain charm and wit while occasionally misleading reporters, intimidating and also courting correspondents, and managing a litany of damaging stories coming out of an administration mired in controversy. [6], Campbell, previously a journalist before becoming Tony Blair's Press Secretary, was the driving force behind a government that was able to produce the message it wanted in the media. Political advisers who spin are known as "spin doctors." a political campaign adviser who tries to convince journalists of the truth of a particular interpretation of events. For electrons, neutrons, and protons, the multiple is 0.5; pions have zero spin. [5] This led to journalists relying more heavily on the public-relations industry as a source for stories, and advertising revenue as a profit source, making them more susceptible to spin. In such situations, the press conference room is sometimes cynically referred to as the “spin room” and the schedule of briefings as the “spin cycle.”. Source article Fox News Bias Rating Top of Page This might be done using a "catchy" slogan or sound bite that can help to persuade the public of the company's biased point of view. In politics, spin is the way in which political parties try to present everything they do in a positive way to the public and the media. Another word for spin. We know who won. For example, a company whose top-selling product is found to have a significant safety problem may "reframe" the issue by criticizing the safety of its main competitor's products or by highlighting the risk associated with the entire product category. Spin: A politician's attempt to shape the way the public looks at an issue or event, much the way a tennis player uses spin to direct the ball. (often initial capital letter) noting or pertaining to a political party advocating measures of progressive political reform. putting a spin on phrase. Voices How spin doctors destroyed our democracy – and what we can do to repair it. seem better than they really are, especially in…. Many kids love to spin on a merry-go-round. It is used to refer to the sophisticated selling of a Definition of spin (propaganda) in the Definitions.net dictionary. The article then examines the relationship between the media, political communication and democracy. 1 synonym for public relations: PR. public relations (PR) a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, fo The term "spin doctor" became a common addition to the English language in the 1980s. a political campaign adviser who tries to convince journalists of the truth of a particular interpretation of events. PR 1. Spin may include "burying" potentially negative new information by releasing it at the end of the workday on the last day before a long weekend; selectively cherry-picking quotes from previous speeches made by their employer or an opposing politician to give the impression that they advocate a certain position; or purposely leaking misinformation about an opposing politician or candidate that casts them in a negative light. It considers the different types of government ‘spin doctors’ and explores the dimensions of the ‘Australian public relations state’. Antonyms for Political spin. Voters in Elyria, Ohio cast their ballots during the presidential election on Tuesday. Politics is the way that people living in groups make decisions. Meaning of SPIN. For electrons, neutrons, and protons, the multiple is 0.5; pions have zero spin. George W. Bush preferred to send his message with a big gesture. He was considered ruthless in his management of the media in favour of Blair’s message and using the media to cast opposers in a negative light. Politics is storytelling, and each side needs to make its case. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics. • Politics exists because people disagree. 'SPIN doctor' developed in the jargon of US politics. Political spin, in politics, the attempt to control or influence communication in order to deliver one’s preferred message. b : to plunge helplessly and out of control. The modern definition of spin doctor came about in the 1980s with the need for media sound bites―a concise phrase … Spin is a pejorative term often used in the context of public relations practitioners and political communicators. By signing up for this email, you are agreeing to news, offers, and information from Encyclopaedia Britannica. • For Aristotle, politics is ‘nothing less than the activity through which human beings attempt to improve their lives and create the Good Society. Definition of putting a spin on in the Idioms Dictionary. See more. Another word for spin. The largest and most powerful companies may have in-house employees and sophisticated units with expertise in spinning issues. Spin, without the accompanying doctor, had begun to be used in a political and promotional context in the late 1970s; for example, in the Guardian Weekly, January 1978: "The CIA can be an excellent source [of information], though, like every other, its offerings must be weighed for factuality and spin." 'SPIN doctor' developed in the jargon of US politics. He is the author of several works of political history including, most recently, Republic of Spin: An Inside History of the American Presidency. spin noun (CHANGE IDEAS) [ S or U ] informal a way of describing an idea or situation that makes it seem better than it really is, especially in politics: They have tried to put a positive spin on the situation. Spin techniques may include careful timing in delivering information, selective presentation of facts, careful selection of words and phrases meant to invoke certain responses in hearers, choice of sound bites, or redefining of terms and phrases. In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event or campaigning to influence public opinion about some organization or public figure. Antonyms for Political spin. Meaning of spin (propaganda). Its exact origin is uncertain, but the word is often used to describe public relations experts as well as political or corporate representatives whose job it is to put a "positive spin" on events or situations. 6 a of an airplane : to fall in a spin. Political spin synonyms, Political spin pronunciation, Political spin translation, English dictionary definition of Political spin. Examples from the UK include Jamie Shea during his time as NATO's press secretary throughout the Kosovo War, Charlie Whelan, and Alastair Campbell. 5 : to fish with spinning bait : troll. Our editors will review what you’ve submitted and determine whether to revise the article. The rise of spin and media pressures has been said to be harmful to the political system in that it contributed to ongoing cynicism among journalists and the voting public as politics came to be increasingly viewed more as theatre than governing. Synonyms for Political spin in Free Thesaurus. An interpretation of campaign events or election results that is favorable to the candidate's campaign strategy. The verb "spin doctoring" is also commonly used to describe the work that this person does. … Political spin synonyms, Political spin pronunciation, Political spin translation, English dictionary definition of Political spin. But this administration is trying to spin … The art or science of establishing and promoting a favorable relationship with the public. Spin is a contemporary term for a form of propaganda that relies on deceptive methods of persuasion . This tactic could enable the company to refocus the public's attention away from the negative aspects of its product. An interpretation of campaign events or election results that is favorable to the candidate's campaign strategy. Political advisers who spin are known as "spin doctors." Politics at CNN has news, opinion and analysis of American and global politics Find news and video about elections, the White House, the U.N and much more. : the act or practice of attempting to manipulate the way an event is interpreted by others political spin control Examples of spin control in a Sentence When the defective part was recalled, the company had to do some clever spin control . https://www.britannica.com/topic/political-spin. Politics is about making agreements between people so that they can live together in groups such as tribes, cities, or countries.In large groups, such as countries, some people may spend a lot of their time making such agreements. What does put a spin on expression mean? [16] The change in political alignment had an impact on the electorate, with the number of individuals voting for Labour that read switching newspapers rising by 19.4%, compared to only 10.8% by those that did not read switching newspapers; a study conducted by Ladd and Lenz. spin (PR, marketing): Spin, in the context of public relations ( PR ), marketing and journalism, is the selective assembly of fact and the shaping of nuance to support a particular view of a story. Spin, in physics, the amount of angular momentum associated with a subatomic particle or nucleus and measured in multiples of a unit called the Dirac h, or h-bar (ℏ), equal to the Planck constant divided by 2π. [9], For years, businesses have used fake or misleading customer testimonials by editing/spinning customers to reflect a much more satisfied experience than was actually the case. Her contributions to SAGE Publications’. 2. 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